Senin, 05 Maret 2018

INFLUENCER MARKET OPORTUNITY



INTRODUCTION

social media platforms like YouTube, Facebook, Instagram and Twitter have seen
explosive growth, connecting over 3.03 billion people every day3. As the amount of time spent
online rises globally, consumer behavior changes. Advertising campaigns continue to shift from
traditional to digital marketing, and consequently, offline marketing isn’t as effective as it used to
be. However, not all digital marketing strategies are effective in reaching consumers. In the past
few years companies and agencies have discovered Influencer Marketing as the strategy with the
most potential and return, with over 80% of them finding this strategy effective,

Influencer Marketing has been a part of the promotional campaigns of the gaming and entertainment
industries for years. Ultimately, digital agencies demonstrated the value of this advertising
channel to corporations and large companies. And now, even small businesses are interested in
allocating marketing budgets on popular bloggers or celebrities, who have influence over potential
consumer audiences. Because, unlike traditional advertising, Influencer Marketing provides brands the opportunity to garner credibility and gain attention

ADVANTAGES OF SOCIAMEDIA.MARKET PLATFORM

A short list of advantages SocialMedia.Market will provide to all parties as a service:


  • TRANSPARENT and competitive marketplace
  • WIDE range of social media platforms, such as: YouTube, Instagram, Facebook, Twitter,
  • REDUCED operational costs and fees when working with Influencer campaigns
  • ACCESSIBLE and easy-to-use, even for small businesses and influencers in the early stage of social presence
  • REDUCING TIME and resources being spent on influencer marketing campaigns;
  • SMART partnership for a wide range of users with the ability to create smart contracts tailored to specific needs using templates and smart tips
  • FAIR dispute solution based on decentralized Blockchain technology
  • ULTIMATE results, smart planning with Real-Time Analytics and Data Science
  • GLOBAL outreach allows project to aim for larger market share, higher diversity and less dependency on local regulations


 ADVANTAGES OF SOCIAL MEDIA TOKENS (SMT)

A short list of advantages SMT will provide to all parties as a single currency:


  • SAFE escrow transactions based on Blockchain technology
  • LOW-COST transactions with less operation fees
  • SIMPLIFIED and FAST global payments
  • Earn REWARDS by participating in the decentralized dispute solution system 
  • Get agent commission within the platform
  • DONATIONS METHOD for bloggers and streamers
  • UTILITY TOOL for acquiring outstanding marketing services, premium analytics and development instruments 

 INFLUENCER MARKETING?

With digital and social media gaining popularity, new engagement strategies have also been
developed to help increase brand advocacy such as Influencer Marketing. Influencer Marketing,
defined, is “a form of marketing in which focus is placed on influential people rather than the
target market as a whole”. An influential person/influencer (or blogger, celebrity, opinion leader)
can be described as someone that has the power to motivate followers in the industry where
their buying decisions are concerned

One of the main benefits of Influencer Marketing is that such promotions look like native recommendations
from the influencers, not as paid aggressive advertising. In the recent researches
almost 92%1 of respondents admitted that they rely heavily on the opinion of an influencer or
opinion leader while deciding to buy a product. So, an influencer can deliver the message of a
brand in a natural way, improving trust.


Lack of standards and guidelines for Influencer campaigns introduces more difficulties in creation
of advertising activities and makes the market chaotic. In over 80% of cases, the content created
by bloggers doesn’t meet the demands of the agreements made, and greatly affects the campaign’s
performance.
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Despite the quick growth and development of this market, several unresolved problems persist:

  • FRAUD
  • UNCERTAIN PRICING
  • PAYMENT COMPLEXITY
  • LOW ACCESSIBILITY
  • DIFFICULT TO MAINTAIN RELATIONSHIPS
  • TIME CONSUMING AND LIMITED CAMPAIGN DIVERSITY
  • COMPLEXITY IN SELECTION OF INFLUENCERS AND ROI ANALYSIS

SOLUTION

Blockchain technology will simplify integration, reduce fraud and costs for all market participants.
It will create a safe and transparent, competitive marketplace that will open opportunities for
thousands of influencers and brands all over the globe, increase target audience outreach and
engage consumers in the most relevant and efficient ways. An open, agile platform will create a
new generation of advertising, accessible to millions of new, up-and-coming influencers, startups
and small businesses

SocialMedia.Market’s objective is to establish a healthy ecosystem, where:

  • influencers can easily access sponsorship for creating high-quality content,
  • agencies get access to a constant stream of influencers and can concentrate their effort on testing new strategies and strengthening their expertise, advertisers get access to more relevant and efficient ways to engage consumers, consumers, ultimately, gain access to the high-quality content they desire,
  • all token holders, participate in platform development and gaining access to exclusive features and services for using and owning Social Media Token



SOCIAL MEDIA TOKEN

SocialMedia.Market’s platform will create a global marketplace for Advertisers and Influencer
Marketing publishers among every major social network, providing convenient and transparent
tools for interaction of any party involved. For maintaining commercial relationships between
participants, SocialMedia.Market will collect a service fee from every executed contract. The
amount of the fee may differ depending on the type of contract and complexity of interaction
between parties, but will not exceed 10% of the contract value. The obtained service fee, reduced
by operational costs and decentralized Dispute Solution rewards, forms the platform’s net profit. 

More Info


ETH : 0x31E1baB2A252C6096343F7E1F92590CE91BD4024 

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